Revenge Thirty Years Later…The Ex and the Ex’s Daughter…Not Fun

Alan J. Schwarz
9 min readJul 12, 2021

The team at Kelpe, Hall, and Samuels had spent countless hours preparing the pitch for United Fusion Energy. The Ad agency had created a spec ad and had their Media/PR team ready to rock. The integrated campaign looked fantastic and it only required one thing, a yes from Marlene Davis . She was the Marketing Director for UFE and it was her decision which Ad agency to use.

Alan Samuels the President of Kelpe, Hall and Samuels needed the win for his agency. The pandemic had resulted in a significant loss of business and reserves were starting to dwindle. He had hired great people and they were being paid serious money, so it was vital to re-energize the firm and United Fusion would be a fantastic way to start.

The pitch meeting had gone incredibly well and Wayne Stafford who was the President of UFE had given his stamp of approval. It was now all up to Marlene Davis and the clock was ticking.

Normally Alan would have left everything with his Account Executives but he wanted to make sure his Agency won the United Fusion account. He didn’t want to leave anything to chance so he got involved. He was feeling confident, that his Agency hadn’t missed a trick. Kelpe, Hall and Samuels had employed psychographics to show the direction they wanted to go with the campaign. His biggest problem was Marlene Davis, she was a very tough read.

A week after the pitch passed with no news, Alan started emailing and phoning Marlene and all his calls went to voice mail. Rumours were circulating that she was listening to pitches from other Agencies which was not a good sign for Kelpe, Hall, and Samuels. Alan had to do something so he called the President of United Fusion and invited him and Marlene Davis to lunch with a promise they wouldn’t discuss the Advertising account. It would be a strictly social outing.

Alan arranged lunch at ‘’Alo’’ one of his favourite restaurants. He arrived ten minutes early and was shown to a great table in a wonderful location. It was one of the perks of being a regular.

Wayne Stafford walked in alone and marched over, ‘’Marlene’s been detained. She’s going to join us, she’s just finishing off some business that needed immediate attention. She takes her job very seriously.’’

Alan J. Schwarz

Alan Schwarz loves life. He is the founder of JAMS Productions, a television production company based in Toronto . His passion is writing.