Nobody seemed to understand Moishe Scheloo. He was sixty one years old, never married and he wasn’t wealthy. He operated a small bakery and he specialized in making bread.
Moishe would go into his shop early, five in the morning, and stay till five in the afternoon. He had no help and spent his time baking and running to the front to serve the few customers he had.
The building he operated out of was jointly owned with his Brother and Sister. Moishe was always worried that one day they would decide to sell the building and he would be outnumbered and be forced to agree to what they wanted. It ate at him every day but he never said anything because in the end his vote wouldn’t count, he’d be outnumbered two to one.
Moishe’s girlfriend was lovely. Her name was Emma Brown and she was a decent and supportive woman. The biggest problem they had was Emma lived in California and he was in a place called Richmond Hill, which was a suburb of Toronto. They had met online and had been seeing each other sporadically for ten years. Emma was divorced and had made her intentions clear that she wanted to spend her life with Moishe. He loved the idea but had worries about being able to support her in the manner she was accustomed to.
Every week, a few of Moishe’s friends would drop by to grab some bagels, or bread and shoot the breeze. They all had families and businesses and their own lives. They never understood why Moishe was still living in the house left to him and his Sister by their parents, and why he had never achieved more than just running his bakery and making a subsistence living.
What nobody seemed to understand including his Sister, Jenny, (with whom he was extremely close) was that he loved his life with a passion. When he wasn’t baking he was painting. He didn’t care if anyone ever saw his art, he just loved to let his imagination run free. When he wasn’t painting he loved to create new recipes. He baked different types of cakes during the day, and he loved the fact that he found his time baking an escape almost spiritual.
Moishe’s bakery was kosher which meant he had a defined target market. He had taken out ads to expand his customer base, but the number of people buying from him remained consistently low. There was no influx of new customers attributable…