The Pandemic and the major life change…

Dominant Homes was thriving, the company couldn’t keep up with the demand they were facing for building new subdivisions. They’d throw up a sale’s trailer in some rural setting and all the houses to be built would be sold out in forty-eight hours.

Dominant was started by Philip Black and he and his brothers had turned it into a juggernaut. Over time Philip’s brothers sold their interests in the company to Philip for huge amounts of money and retired. As Philip (a Holocaust survivor) got older he passed management of the company on to his two sons and daughter. One year after taking a step back, Philip passed away in his sleep.

Philip’s children, Brian, Jeffrey, and Rayna worked together in harmony. They never had a problem that they couldn’t resolve by talking things out. They loved and respected each other and a strong, supportive relationship was very important to them all.

When the Covid-19 pandemic hit, they kept the company moving forward. In certain ways they scaled the operation down, but the building process didn’t stop. They were among the top five residential builders in Canada.

In July when they were given the signal by the Government that it was okay to return to their offices, there was a change in Jeffrey. He did everything needed to do for the company (strategic planning) that fell…