THE DISCOVERY AND COVID-19

Alan J. Schwarz
9 min readOct 27, 2020

If anybody was suffering because of Covid-19 in a non-medical kind of way it was Jake Milch. Some people hated being on the road, not Jake. He loved visiting customers and looking for potential new clients. He enjoyed eating at road side diners and he had an affinity for decent motels. Jake counted the number of days he was selling women’s garments to different stores and the number added up to two hundred and eighty two days. His car was his office.

Jake had a simple business model, he had a manufacturing plant that was in operation year round making knock offs of the most popular new fashion designs and releases. Jake had a philosophy, better to make the stuff you’re knocking off in the United States than depend on China.

He did venture into New York City for the Fashion Shows twice a year, but he never got a front row seat, organizers always tried to give him obstructed views. He didn’t mind, he had his people scattered around and as soon as the show was over, designs were being sent to his people at the plant.

Jake was happy. He was married to LC who was an amazing woman and who on occasion jumped in the car to keep him company. Some of his best road trips ever were with LC by his side. She was a wonderful wife and an amazing Mother to their three kids.

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Alan J. Schwarz

Alan Schwarz loves life. He is the founder of JAMS Productions, a television production company based in Toronto . His passion is writing.