The Celebrities Who Were Really Faux Celebrities…

Alan J. Schwarz
9 min readMay 18, 2021

Sometimes it is incredible to watch people who think they are entitled and above all other people. I’m not writing about people who have accomplished amazing things by using their brains and passion to get ahead. I’m referring to those who have done things that made them notorious and benefited from it.

My company had a Media/Public Relations firm and we had a policy of working hard and enjoying life. We dealt with all kinds of clients, and I will never forget when we worked for a large consumer show and they wanted two guys who were breaking big on television.

The guys our clients were insistent on bringing in were in the interior design business and had signed a contract to star in a series that took a look at everything to do with updating houses. They were getting a ton of media coverage and our clients decided they needed them as a draw for their Toronto show.

I spoke with both guys and we worked out a deal. They would have a limo to use to get around Toronto. They would stay at the Sheraton downtown, and they would have all their meals paid for within agreed upon limits. They would each get five hundred dollars cash for spending money (American money) and they would fly in first-class from Los Angeles. In return, they would arrive on Wednesday and on Thursday visit three newspapers, three radio stations, and three television stations to promote the show. They would appear at the consumer show on Friday, Saturday, and Sunday from ten am till one pm and from three pm to closing. They would fly back to LA on Monday morning. We faxed the contract and they signed it sent it back immediately. The deal was done.

Tammy was a great woman working in our office and she was put in charge of handling the interviews with the guys. They arrived on Wednesday at six pm, and I was at the airport to greet them. In the limo heading to the Sheraton on Richmond Street in Toronto, I pulled out two envelopes with the agreed-upon cash. They weren’t very effusive, and it made me a little concerned. They were acting opposite to how they presented on television. In fact they were very stand offish.

Once we were in the hotel, I made sure that they were happy with their rooms, and I went over their media schedule for the next day. They were starting at seven am…

Alan J. Schwarz

Alan Schwarz loves life. He is the founder of JAMS Productions, a television production company based in Toronto . His passion is writing.