Getting Screwed

Jerry Luft had been friends with Mark Stoneman for as long as he could remember. Their parents had been friends and they grew up together. The only time they didn’t keep in touch was when they went to study at different Universities on different coasts.

A few years after graduation they decided to go into business together. They invested in a brand ‘’LYL Live Your Life’’ and slowly started to create different products. The lines grew and became very popular with people who enjoyed leisurewear. Next, they created an isometric product to build muscles and help with toning the body. It went gangbusters.

Jerry lived in a comfortable twenty-five hundred square foot home, while his partner Mark had a seven thousand square foot place. Jerry drove a Toyota Camry SXE while Mark tooled around in a Masserati.

The truth of the matter was Jerry spent all his time on the creative side while Mark looked after sales and accounting. He was the one who always liaised with their mutual friend and accountant Dave Eisentrat.

When Covid-19 showed up on the scene they were forced to change their strategies and they looked to social media for success. Whenever Jerry talked to Eisentrat he would reassure him that things were fine, even though cash flow was being depleted quickly. ‘’You know, this problem with no shoppers in stores has led to a decrease in…